PROTO was born when Marimekko wanted to give young designers a chance to create something exciting for Marimekko. Noora Niinikoski, the Head of Fashion Design of Marimekko, also wanted to see what kind of unique design could be created from the company’s leftover fabrics.

The collections reflect the love for stripes and chocolate licorice and peach candy, the balance between psychedelia and harmony, the 70s classic Great Gatsby movie and 90s rap music and lines and silhouettes drawn with a black marker.

Marimekko – Proto 2012 from miikka lommi on Vimeo.